Through awareness, education, and skills-practice, proactive behaviors establish that violence intervention is the norm. Specifically, the program targets socially influential individuals from across community subgroups. The goal is for these groups to engage in a basic education program that will equip them to integrate moments of prevention within existing relationships and daily activities. By doing so, new norms will be introduced. And, those within their sphere of influence will be significantly influenced to move from passive agreement that violence is wrong, to active intervention.
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